The New F150 Has Been Announced, Lines Are Forming!
The New F150 Has Been Announced, Lines Are Forming! Exciting isn’t it? What if a new vehicle was announced and Iphone like lines started to form outside of car dealerships? Well, this may not be reality today, but it sure seems that some startups are convinced it could be the future! In a recent article published by Auto Finance News that covered a Fireside Chat in Las Vegas, Founder and Chief Executive Nathan Hecht expressed his beliefs that leasing (Not Owning) are how Americans will increasingly choose to obtain vehicles in the future. He was quoted as saying, “I think the evolution of cars is in leasing. For [millennials] private ownership is gone. You buy an iPhone for two years, and I look at a car the same way.” Listen, I get it: Society is moving on from ownership and this sentiment is increasing but, we can’t lose sight of why this happens with particular products or else we could get carried away with what should be a simple premise. Yes, a large part of choo...